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Websites, systems, and webapps that work for you. Not vice versa.

Digital products tailored to your business needs. Move forward every day, while staying in control.

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01 — Logo

Making the mark

Read it as an escalator. You step on low, with an introduction call, and it carries you past the middle line: the average. With AI, that average is about a 6 out of 10 today.

What’s in a name

/no studio/

noh is an abbreviation for no hassle: one point of contact, from the first conversation to a working product. Clear choices, plain language and no surprises along the way.

Built on design. Understood by AI.

Design matters more than ever. AI lets anyone build quickly, but without your own rules, everything looks alike and you lose control. Design defines those rules. AI builds on them.

Keycaps showing the nohstudio logo, colour swatches and the Urbanist typeface

Your brand leads.

Colours, typography and style all have a clear place. The result is a digital product that fits your brand, with rules to build on. Whether you do it yourself, with AI or with a designer.

Stacked keys with rule files such as brand-voice.md and design-system.md

AI is optional.

You don’t need AI to have a digital product built. Want to use it later? Your documented rules provide direction, so you don’t have to keep explaining what fits your brand.

Designed with care.
Built to work.

Where SharePoint reached its limits, a custom solution opens up new possibilities.

Case study coming soon

The SIMCEN Air & Space portal on a laptop on a runway

The redesigned club website adapts to the season, from matches to indoor training.

Case study coming soon

Pages of the redesigned baseball club website

Every step builds on the last.

  1. 01

    Getting to know you

    First, we get to the heart of the challenge. That way, we never build on shaky foundations or false expectations.

  2. 02

    Setting the direction

    Your strategy is the starting point, backed by experience in design and AI. Together, they set one clear direction.

  3. 03

    Design & build

    All the rules come together in a product that works for people, makes sense to AI and fits your brand.

  4. 04

    Launch & grow

    The product is yours and ready for the future. Take it forward yourself, build with AI or keep working together.

A free introductory call is a small step. The results could be much bigger.

Discuss your project
Portrait of Hidde van Hassel

One point of contact.
From design to code.

I started nohstudio to make the internet a better, safer place. I do that by helping business owners with their existing or new digital products.

As a designer and a person, I’m endlessly curious. I’m always exploring the creative world. That’s how my adventure with 3D design began four years ago. Learning and experimenting remain part of who I am. But for all things digital products, you’ll find me here: at nohstudio.

Hidde van Hassel

Multimedia Designer

You know I’m not technical at all. I still couldn’t do this myself, but I now understand what goes into the process. I often speak to specialists who get carried away with jargon, and they lose me long before they finish. You’re just as enthusiastic, but you also keep the person you’re talking to in mind.

— A Lieutenant Colonel at the Royal Netherlands Air & Space Force

Good questions.
Honest answers.

Have a question or want to connect? Feel free to email me.

hello@noh-studio.com

How much does a project cost?

It depends on what you need. After our introductory call, you’ll receive a fixed price, so you know what to expect from the start.

How long does a project take?

It depends on the size. A small website is ready sooner than a system or web app. After our introductory call, you’ll receive a planning, so you know what to expect and when.

What happens during the introductory call?

We talk for 30 minutes on Google Meet. You tell me what you want to achieve and what you already have. I tell you honestly if and how I can help. The call is free and there’s no obligation.

Can I edit the text myself?

Yes, if you want to. You then edit text and images yourself in a simple editor, without code. Would you rather leave it to me? That’s fine too.

Who owns the product after launch?

You do. You get the design, the code and the rules of your brand. You’re not tied to me: you can continue on your own, with AI or with another partner.

What if I need help after launch?

You can always come to me. For a single change or for ongoing support. We agree together on what suits you.

Do I have to use AI?

No. You get a product that works well without AI. AI is an option for later, if you want to keep building yourself.

What do you mean by "understood by AI"?

The rules of your brand are written down in plain text files. Think of your colours, fonts, tone of voice and the building blocks of your website. AI tools can read those files, so AI knows what fits your brand.

How does AI use my brand’s rules?

You give the files to your AI tool. It reads the rules before it makes anything. That way a new page or text fits your brand, without you having to explain everything again.

Can I keep building with AI myself?

Yes. The code is neatly structured and the rules come with it. So you can use AI to add a page or section yourself, for example. Stuck? I’ll help you along.

Won’t my product look like everyone else’s?

No, quite the opposite. Without its own rules, AI makes something average. With your rules, AI builds on your design. That keeps your product recognisable.

Which AI tools can I use?

Most of them. The rules are plain text files, so you’re not tied to one tool. They work with ChatGPT, Claude and Cursor, for example.

Let’s talk.
Ready for the next step?

In a free introductory call, we’ll discuss your plans and see what works for you.

Schedule a call

Or write to hello@noh-studio.com